Deodorant roll-ons remains a niche category The value contribution of deodorant roll-ons to overall sales of deodorants declined further in These goods are of low unit value with high volume potential and require frequent repurchase.
On the other hand, deodorants only contain antimicrobial agents that prevent body odor but are unable to control the flow of sweat. Deodorant is one of the most important personal care products used every day and companies are constatntly trying to improve the user experience as consumers are constantly demanding more from their personal care products.
The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. But it was not received well in India. Deodorants come in various forms, including roll-ons, sticks, and sprays.
But it was not received well in India. Deodorants are nothing to be sniffed at. In an effort to increase the penetration of deodorants in the country, the existing companies focused on expanding their product lines, whilst new entrants focused on introducing new fragrances.
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As more companies launched beauty and personal care products with natural and herbal elements, the availability and adoption rate of such products increased during the review period.
Ahmedabad based Vini Cosmetics Ltd, the big daddy of the deodorant business, launched perfume sprays and gift packs last year.
Track key industry trends, opportunities and threats. Therefore, anybody looking to graduate from a deodorant has no affordable branded option. In addition, extensive promotional campaigns showed consumers that deodorant pumps reduce waste by providing more sprays per can But the perfumes business may be tougher to crack than the deodorants one.
Demand for herbal deodorants is set to gain momentum The herbal and natural trend in the country has gained momentum, along with increasing consumer awareness of the benefits of such products. However, in the deodorant segment in India, men have overtaken the women with a significant lead.
However, in the deodorant segment in India, men have overtaken the women with a significant lead.
This is because deodorants and antiperspirants have recently been introduced to the Indian market. In fact, of the Rs 1,crore deodorant market, the male segment contributes Rs 1, crores, pegging the male to female ratio at Firstly, it prevents sweat reaching the skin surface and secondly it eliminates the bacteria that causes body odor as it contain antimicrobial agent as its major ingredient.
Slowdown in Growths Year Year Year (Trend) Male Deodorants % % % Female Deodorants % % % • Category Growths – Top 12. Deodorants India market size data most recently updated in This contains 5 years of historical data and five-year sgtraslochi.com Market size report gives an instant overview of the India Deodorants Market.
Deodorants come in various forms, including roll-ons, sticks, and sprays. There are a number of deodorants for males but there are very few deodorants for females.
This is because deodorants and antiperspirants have recently been introduced to the Indian market. Our Fragrance-Free formula is a must-have for those seeking powerful deodorant Made in Portland, OR · Award-Winning Deodorant.
Indian Fragrance Industry • Deodorants – Deodorants World Market Is $ 12 Billion!!!! – India Contributes Only % Of Deodorants Sales – Where as We Have 17% of World Population World 6.
Indian Fragrance Industry • Deodorants – Women Category Contributes 40%. Hindustan Unilever is the market leader in deodorants, with % market share. Its flagship product, Axe, is highly sought after by both middle and upper classes.
Other brands under Hindustan Unilever are Rexona and Dove, whose deodorants are popular in the Indian market too.Deodrant market in india